Long links look spammy and untrustworthy, so people are less likely to click on them. For example, Ow.ly is the perfect Twitter URL shortener because it leaves more of those 280 characters for your actual message. Short links are useful if you’re working with a limited character count and don’t want to waste precious caption space on a never-ending URL. Shortening lengthy URLs with a tool like the Ow.ly link shortener can help you create neater links and measure how many clicks they get. Lots! Hootsuite is the most popular social media management platform on earth and lets you manage all your social accounts in one place, schedule messages in advance, track important conversations, and, of course, use the Ow.ly link shortener. Are there any other benefits to using Hootsuite? The Hootsuite dashboard is designed to be user-friendly, so shortening links and tracking clicks is a cinch. When you add a link into the content box of Composer, Hootsuite will automatically give you the option to shorten with Ow.ly and add tracking parameters. Ow.ly is found in the Hootsuite Composer. We’ve put together a guide to all the best URL shorteners to help you decide which one is best for you. We’re partial to Ow.ly, of course, but there are plenty of top-notch link shorteners out there.

Each link can be customized with tracking parameters to monitor success using analytics tools. It allows you to shorten links for free as you compose and plan posts in the dashboard. Ow.ly is Hootsuite’s very own URL shortener.

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